ICANCHU | Minimalist Essentials for Guys Who Live in the City but Live for Adventure

What We Do

We design damn comfortable zero drop dress shoes for guys looking to optimize 9-5 performance.

ICANCHU MINIMALIST DRESS SHOE | Barefoot Dress Shoe | Minimalist Essentials

The Beginning

After a back injury cut short his professional football career, Rory needed to trade in the cleats for a pair of dress shoes, necessary for the 9-5 life.

While he had worn dress shoes before, it did not take long to rediscover that traditional dress shoe design is terrible for (former) athletes.

Built narrow and stiff with just enough of a heel to throw off your alignment, there is nothing comfortable, nor functional, about the way dress shoes are made.

This makes for an uncomfortable, and sometimes painful, experience.

So, in order to survive the workday, Rory needed of a pair of zero-drop dress shoes (i.e. dress shoes without heels) that did not completely reset the 14 months he spent adhering to a barefoot rehab plan.

Not finding a viable solution to fill his need for comfortable, zero drop dress shoes, Rory set out to design his own.

The result: the original “zero drop dress shoes.”


By Athletes. For Athletes.

From the beginning, our design approach was simple: apply a minimalist running shoe design process to the traditional dress shoe framework.

We wanted to remove the non-essential elements found in traditional dress shoe construction (the heel, arch support, the metal shank, unnecessary weight, etc) in order to focus on the function and comfort of the design.

Crafted to promote natural alignment and super natural comfort, our zero drop dress shoes are meant to allow you to move like you were meant to.