ICANCHU: A Creation Story
The ICANCHU story is a creation story, the harnessing of creative destruction to bring about the birth of a new world.
This new world is one where fashion meets function, where as much thought is given to the resources and processes behind the manufacturing of the designs as to the end result of the designs themselves. In this is new world, every step is examined. From reducing water waste in manufacturing, to consolidating operations to reduce our carbon footprint to stripping away unnecessary materials in our designs, we are eliminating excess while amplifying the essence of the ICANCHU movement.
Today: we are burning down the preconceived notions of a how a dress shoe should be built, rebuilding from the ground up the most comfortable, functional and fashionable design. Lightweight. Flexible. Zero-drop. Supernatural performance. This is the athlete’s dress shoe.
Tomorrow: we look beyond black and brown dress shoes to create an eco-system of designs that live and thrive in this intra-connected minimalist philosophy.
Forever: designed for athletes, by athletes.